Part 2 - Part 1 of this two-part series on home healthcare discussed the challenges facing firms in the home health care market. Because the market is growing so rapidly (5% annually), insurance agents see an opportunity to expand their books of business. I’m not one to discourage any agent from tapping a market; however, as a senior executive experienced in this market, I offer words of caution: don’t dabble in the home healthcare market without taking the time and effort to fully understand and address its unique challenges.
Part 1 - Home healthcare is attracting the attention of entrepreneurs looking for a growth industry and insurance agents looking for a new market niche. This critical segment of the healthcare industry, however, presents a dangerous minefield for the uninitiated. This article is part of a two-part series on home healthcare – this article discusses, the challenges facing those already in the industry or those interested in starting a home health care business. Part 2 will address the huge challenges facing insurance agents who already serve or want to serve this market.